Advertising campaigns for summer season blockbusters have historically kicked in round six months earlier than launch. However one movie not enjoying by these guidelines is Christopher Nolan’s The Odyssey, his much-discussed tackle Homer’s epic, starring Matt Damon, Zendaya, Tom Holland, Lupita Nyong’o and plenty of extra. Earlier this month, greater than a 12 months prematurely of its 17 July normal launch date, a teaser trailer began displaying in cinemas. After which on 17 July itself, in an unprecedented transfer, tickets went on sale for opening weekend screenings in Imax 70mm – Nolan’s most well-liked format for all his movies. Lower than a day after these tickets have been made out there, most of them have been offered out, and scalpers have been reselling them for upwards of $200 (£148).
