Why Alice Cooper saved the Hollywood signal



The precise date the monument went up is contested, however its official centenary was celebrated on 13 July 2023, making it 102 years previous this week. It has now develop into synonymous with the movie business, however it wasn’t initially supposed to be. In truth, it wasn’t even meant to last more than 18 months. The signal was designed as a short-lived billboard, promoting a brand new housing improvement within the Hollywood Hills. It consisted of 13 monumental capital letters, every 30ft (9m) vast and 45ft (14m) tall, that spelt out HOLLYWOODLAND – the title of the true property group promoting the properties. Fabricated from wooden and sheet steel and held up by a framework of phone poles, the construction value greater than $23,000 (about $430,000 or £300,000 right now) to construct.

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